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Freelance Journalist | MC | Author | Copywriter | Marketing & PR Professional
Hi there, and welcome to my page! After many years working in media, communications, and events, I’ve finally created a space to share my journey.
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My journey in journalism began in 1995 as an unpaid intern at The Limerick Post, which led to an apprentice reporting role with student publications including:
• An Focal (University of Limerick)
• Garnet and Black & The Gamecock (University of South Carolina)
• Coolchaint (National University of Ireland Galway)
From there, I became an apprentice reporter with The Evening Echo in Limerick, where I worked for three years covering soft news, columns, and general reporting.
After graduating from the University of Limerick in 2004 with a degree in History, Politics, and Social Sciences, I worked for a Brussels-based media house, creating content for The World Bank and various NGOs. My work also took me to Tanzania, where I was a producer for Times TV New York.
I then moved to Dubai to work as a business journalist at Seven Days, covering business, technology, and stock markets. During this time, I also worked with Real Estate TV as a presenter and contributed to Gulf Marketing Review (GMR).
From Dubai, I transitioned into corporate communications, working with Nokia’s North West Africa Hub in Casablanca, Morocco, where I supported communications and marketing across the MEA region.
In 2007, I returned to Dublin to work in corporate PR and spread betting for PaddyPower.com. I played a key role in:
• Establishing the company’s first social media department
• Organically growing their first 1 million followers on Facebook
• Designing and managing the social media customer service team
By 2013, I had moved back to the Mid-West, starting my own PR and Marketing consultancy while completing a Master’s in Business Management at DCU.
In 2014, I transitioned to the non-profit sector, working with Mid-West Spina Bifida before taking on a European Marketing Manager role with Cook Medical in 2016. There, I developed international sales and marketing strategies across seven countries, including expansion into Asian markets.
In 2019, I founded Adore It, a freelance company specializing in marketing, event management, PR, and MC work. When the pandemic hit in 2020, I adapted by focusing on marketing strategies and website development for clients nationwide, while also completing a Postgraduate Diploma in Digital Marketing.
That same year, I joined Novartis as an Associate Director of Marcomms, where I focused on internal communications, content creation, campaign development, video editing, and large-scale corporate events for up to 2,000 people.
After three years, I left Novartis in 2023 to return to my first love—writing and storytelling. My goal? To become the next Agatha Christie… but based in Limerick, of course!
Today, I work on a diverse range of projects, from research and advocacy to project management and storytelling. Every month brings exciting new opportunities, and I’d love to explore how we can work together!
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I have extensive experience in leadership development, having been:
• A trainer and lead trainer for JCI Ireland’s Leadership Academy (since 2009)
• National President of JCI Ireland (2012)
• A participant in leadership training programs in Japan, Taiwan, and across Europe
I also run a consultancy focused on leadership and empowerment training for young people, working with clients such as the Drug Enforcement Prevention Strategy Team in Limerick. Additionally, I founded Court Bosses, a diversity and female leadership program for young adults in tennis, supported by Tennis Ireland.
I have significant experience in governance, having served on the boards of:
• Junior Chamber Ireland (2008-2013)
• Junior Chamber Dublin (2007-2011)
• Dublin Chamber of Commerce (2009-2010)
• Alliance Française Limerick (2023-Present)
• Blue Box Limerick (2014-2016)
• Shelbourne AFC (2021-Present)
As a UL graduate in Politics & Sociology, my passion for student democracy and leadership development started early. I was actively involved in:
• The UL Students’ Union (UL Student Life)
• Several clubs & societies committees
• Serving as Editor of An Focal (2000-2003)
• The Clubs & Societies Council
• The Old Wolves Network, a UL alumni group supporting current students
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In 2023/24, I am completing a Postgraduate Certificate in the Sustainability of Work at the University of Limerick. Sustainability is a passion of mine, and I am focused on integrating UN Sustainable Development Goals (SDGs) into organizations and businesses.
I work with clients such as Skillnet Climate Ready Academy and 20Fifty Partners, helping them embed sustainability into their operations and strategies.
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I’m always excited to collaborate on new projects in writing, advocacy, marketing, and leadership. If you’d like to work together, feel free to reach out!
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✔️ Journalism & Storytelling
✔️ Marketing & PR Strategy
✔️ Leadership & Advocacy
✔️ Public Speaking & MC Work
✔️ Corporate Communications
✔️ Social Media Strategy
✔️ Digital Marketing
✔️ Sustainability & ESG